Rebekah Radice

APRIL 30, 2018

After all, would you rather buy a product you’ve seen online or one that was recommended to you by someone you trust? In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. It makes sense if you think about it. Source: Jeffalytics.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. In other words, having a Facebook page for your small business is a great way to advertise. Sometimes when I think of Facebook, I can’t help but think addiction. Like this post?

Facebook 172

Facebook Study Small Business Nielsen 172

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Sprout Social

MARCH 13, 2017

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. Just saying that your product works isn’t enough to convince people to buy it.

Conversation 110

Conversation How To Review Influencer 110

Diva Marketing Blog

MAY 9, 2016

After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. And it really is a community. Wrap it up anyway you’d like. Connect with Danica!

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. We realized we had to move all these amazing folks out of spreadsheets and bring them into a community. And it really is a community. Wrap it up anyway you’d like. Connect with Danica!

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 19, 2009

Susan Getgood Susan Getgood has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Hootsuite

MARCH 3, 2022

We’re only going to focus on genuine engagement here, so you won’t find any info on buying likes or joining engagement pods (although here’s how that worked out for us on Instagram ). This may sound like jargon, but a 2021 Nielsen study found that 53% of TikTok users feel they can be themselves on the platform.

Engagement 100

Engagement Tips Metrics Remix 100

Convince & Convert

APRIL 6, 2010

Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot. Sharing this with my readers, very well laid out! link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Roundup of the Top Internet and Social Media Statistics by Awareness Community. Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

s to ask before buying, ESP! FohBoh (the restaurant community) works exclusively in the restaurant industry, which seems to be attractive to a lot of social web developers these days, particularly on the B2C side. "How much time will you be able 2 dedicate?" Each industry has its own vocabulary, its own filters and nuances.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion. Thanks @jaybaer! |

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Buffer Social

OCTOBER 4, 2016

Use your brand tone and voice to help you connect with your community. Build your community. Advertise to potential customers. At Buffer, the two goals we’ve decided to focus on are: To build and nurture an engaged community of Buffer users and supporters. Appeal to your target audience. Include a link.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Buffer Social

MARCH 16, 2017

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. And just last year, it more than doubled its advertiser base in six months to 500,000 advertisers.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 145

Social CRM Twitter B2B CoTweet 145