Remove Advertising Remove Buy Remove Communities Remove CSR
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 138
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Now work to improve your interactions and the buying experience. In fact, more than 500,000 business advertisers are now on Instagram. Live Streaming Video.

Trends 146
article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Now work to improve your interactions and the buying experience. In fact, more than 500,000 business advertisers are now on Instagram. Live Streaming Video.

Trends 60