Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team. link] #measurepr.

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Research Advertising Questions Communities 193

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. If no engagement from the community, numbers mean nothing #measurepr. LISTEN #measurepr. They may often be different. justsayno #measurepr. Even number of followers.

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Content Comparison Banking Consultant 100

Waxing UnLyrical

JUNE 10, 2015

Who Will Buy What You Are Selling? One important clue to your target audience is who currently buys your products, or reads your online materials. You should also know a great deal about their motivations, interests, and buying habits. Image: damedeeso/ThinkStock. Who would use this kind of product? Why are they using it?

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Content Case Study Consultant Buy 100

Waxing UnLyrical

FEBRUARY 5, 2011

Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products? Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Postrank Comments Tourism 124

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. You cannot opt out of your activity being turned into advertisements. You read that right.

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