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Dave Fleet

Advertising

Buy

Communities

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Johanna Blakley talks about the demographic profiling used by traditional media and the advertising industry, and how online communities and social media may bring an end not only to false demographic targeting but also to gender stereotypes in mainstream media.

Trends

Trends Facebook Blogosphere Sports

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile

Mobile Trends Compete Loyalty

Dave Fleet

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Reflections on the changing digital agency environment

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