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Akamai Marketing

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Communities

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

Communities

Communities Creative Commons Buy Advertising

Measuring Social Media ROI

Akamai Marketing

JANUARY 15, 2013

Social media is nothing like advertising mediums where you create an ad, turn it on and hope the phone rings. If you’re looking to get a return on your social media investment, you’ll need to commit to building a community and then conversing with your community. Its both more accessible and yet more nuanced.

ROI

ROI Social Media Policies Creative Commons

Akamai Marketing

The difference between an audience and a community in new media

Measuring Social Media ROI

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