Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Get a demo.”

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Reply Carri Bugbee July 30, 2010 at 5:00 am Todd, can I buy you lunch and pick your brain??? You get the idea. It’s kind of disappointing.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MAY 3, 2012

Where are these people who are creating these RFP’s getting that from? I’m interested in buying a new car, for example. We’re tracking what you’re doing, and because of that we’re able to present more relevant advertisements, and offers, and content to you. It’s one piece of data. Eric : Yeah.

Klout 114

Klout Social Media Conference Influencer 114