Jon Loomer

JANUARY 24, 2024

While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. We also want a solution that is in line with Meta’s current philosophy and campaign creation flow. Meta’s focused on generating quality leads who end up buying from you. That’s what you want, too.

Advertising 170

Advertising Eventful Campaign Engagement 170

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. I created a great campaign, and I’m proud of it, but this just doesn’t seem possible. You have a campaign that has generated 38 purchases.

Report 175

Report Sample Samples API 175

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. Optimization vs. Reporting. The History of 28-Day Click.

Privacy 207

Privacy Advertising Aggregator Report 207

The Realtime Report

APRIL 13, 2023

In a 2021 poll, small businesses reported spending an average of $534 a month on digital advertising, with the total marketing and advertising budget ranging from $10,000 to $50,000 a year. Building and sustaining successful digital marketing campaigns is a journey that requires hard work and consistent collaboration.”

Marketing 172

Marketing ROI Small Business Yahoo 172

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. An audience profile is very important when it comes to advertising and is something that should never be skipped. An audience profile is very important when it comes to advertising and is something that should never be skipped.

Advertising 91

Advertising Influencer Types Strategy 91

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Read the full report: [link]. 58% of Social Media Users Don’t Ever.

Buy 91

Buy Influencer Products Social Media 91

Buffer Social

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?

Examples 92

Examples Campaign Discount Marketing 92

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It’s not advertising. It’s an incredibly turnaround. What is Earned Media? Why is Earned Media Important?

Fashion 409

Fashion News Report Review 409

Webbiquity SMM

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. 82% of your prospects seek recommendations from their friends and families before buying. Beats Traditional Advertising. You can’t buy great customer reviews (at least not legally or ethically).

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. The biggest benefit of Facebook ads is the ability to target specific people who are most likely to buy.

Advertising 110

Advertising Strategy Facebook How To 110

Jon Loomer

OCTOBER 2, 2023

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. The Attribution Setting determines optimization and reporting. Let’s recap what is reported.

Conversation 175

Conversation Data Advertising Report 175

Convince & Convert

JANUARY 3, 2014

Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. As a programmatic marketer, you deserve to know the following about your campaigns: You should know exactly who you are targeting.

Buy 159

Buy Advertising Proposal Data 159

Ignite Social Media

APRIL 9, 2020

” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. GlobalWebIndex also did research around advertising during COVID-19. Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Ignite Social Media

AUGUST 19, 2016

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying.

Buy 60

Buy Platform Overview Campaign 60

Jon Loomer

JANUARY 20, 2020

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. It’s the engine behind my Evergreen Campaign approach. My Reach Campaign: Concept. I recently announced a new training program called Beyond the Boost for beginner and intermediate advertisers. No optimization.

Examples 204

Examples Conversation CPM Campaign 204

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Many brands aren’t that bold.

Campaign 156

Campaign Social Media Retail Discount 156

Jon Loomer

SEPTEMBER 30, 2021

Competition will become a bigger issue for most advertisers during the final quarter of the year. Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see.

Cost 215

Cost CPM Facebook Compete 215

Webbiquity SMM

FEBRUARY 16, 2021

The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. Support a long customer journey: B2B buying decisions are made by teams. Take Grey Advertising Agency, for example. When you leave your customers ignored in-app, they lose interest in buying from you.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 97

Metrics Influencer Marketing Survey 97

The Realtime Report

MARCH 5, 2014

It’s a way for consumers to respond, opt-in and buy with a social post from anywhere they encounter a brand’s message; previously that included print, in-venue and online sources. Here are a few stats to check out: in just 90 days, brands using #actiontag campaigns engaged 300,000 customers. What exactly is an #actiontag ?

Buy 164

Buy Products Instagram Twitter 164

agora pulse

AUGUST 12, 2020

Compared to video views on other social media sites, Pinners are over 50% more likely to buy a brand after watching a video on Pinterest. When creating Pinterest campaigns , social media managers to keep this timeline in mind. That means brands should plan to launch campaigns several months before major holidays or event seasons.

Report 105

Report How To Analytics Social Media Management 105

The Realtime Report

JANUARY 19, 2020

Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership.

Strategy 204

Strategy Tips CPM Marketing 204

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Knowing that a conversion happened and reporting it are two different things, of course. Which ad gets credit?

Conversation 193

Conversation Facebook Report Advertising 193

The Realtime Report

JANUARY 22, 2013

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. Instead of the traditional engaged couple asking family and friends to purchase silverware and bedding, “ The Dodge Dart Registry ” is a new vehicle for millennials to raise funds to buy a new car.

Buy 184

Buy Comparison Campaign Sites 184

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. ’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. People are receptive to advertising.

Instagram 117

Instagram HootSuite UGC Influencer 117

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Conversion Campaigns : Help grow overall business on your website.

Conversation 131

Conversation Social Media CPM Metrics 131

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Knowing that a conversion happened and reporting it are two different things, of course. Which ad gets credit?

Conversation 162

Conversation Facebook Report Advertising 162

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. Which reminds us: never buy followers. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Is anyone actually buying any of those alarm clocks you’re still trying desperately to sell? Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

The Realtime Report

FEBRUARY 1, 2017

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

Automotive 70

Automotive Advertising Brands Real Estate 70

The Realtime Report

NOVEMBER 11, 2020

MailChimp helps you manage your email marketing campaign. With this tool, you can focus your advertising actions more precisely and create well-segmented mailing lists. It also allows you to automate and plan your real estate marketing campaigns. Create quality email campaigns. Track the performance of your campaigns.

Real Estate 177

Real Estate Platform Marketing Notification 177

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Advertising Value Equivalency (AVE). x6 – really?

Report 100

Report Committee Comparison Journal 100

Oktopost

JUNE 30, 2021

Facebook Ads is the name for Facebook’s integrated advertising platform. Ads show up in users’ news feeds and sidebars based on the targeting options selected by the advertiser. Advertisers also have to determine a budget and bid amount for the clicks or impressions their ads get. What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Ad campaigns.

Social Media Management 122

Social Media Management Cost Social Media Price 122

Social Media Strategies Summit

FEBRUARY 18, 2020

We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would stop doing. To be really good at public relations, you have to be able to figure out how a given message can be conveyed, through a reporter, to reach the ultimate goal.

Influencer 229

Influencer Campaign Retail Survey 229

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget. This is where the first of the Five W’s comes into play.

ROI 103

ROI Influencer Marketing Survey 103

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Those visitors were already considering buying from you. What doesn’t work.

Conversation 127

Conversation Tips Facebook Advertising 127

Ignite Social Media

JUNE 22, 2021

With the ability to offer a discounted dollar amount, percentage, or even a buy-1 get-1 free offer, all of it can be utilized through an offer ad. This ad unit is only available for Consideration and Conversion campaign objectives (mid-low funnel focused). How Your Business Can Benefit From Offer Ads. Generate Sales. Key Learnings.

Facebook 180

Facebook Discount CPC Notification 180