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3 Reasons to Consider Running Ads on Snapchat

Ignite Social Media

So you can use Lenses to advertise your brand. Geofencing your filters to a specific area is a useful tool, allowing you to limit your ad spend to users who are more likely to buy. Relevant filters that highlight the time, place, and purpose of your campaign are highly effective. But Lenses isn’t just a type of content.

Nielsen 161
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

RIMOWA Boosts Omnichannel Sales Through Facebook Ads Historic luxury luggage brand RIMOWA has extensive advertising experience on Facebook, frequently using the platform to bolster online sales. Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel. point lift in ad recall, a 3.5-point

Brands 130
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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. So how is a social media marketer to decide?

Platform 273
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Social media management costs for businesses in 2022

Sprout Social

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Ad campaigns.

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Uncovering the Madrid World Pride Audience

Audiense

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. Their variety of interests, personalities and how they differ in the way they buy. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

Nielsen 112
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

62% of people use their smartphones in a public setting while buying their morning coffee or waiting for a bus. According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent.

Mobile 90
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.

SMS 106