Bare Feet Studios

DECEMBER 4, 2008

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Social Media > Why Are Advertisers Embarrassed by Advertising? Adrants points this out frequently.

Advertising 40

Advertising Upcoming Tourism Buy 40

yMarketingMatters

JANUARY 19, 2012

It’s a fact: People buy from people they know, like and trust. Visitors to websites with consumer reviews are more than twice as likely to buy. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. This will be even more prevalent in 2012.

Trends 279

Trends Marketing Mobile Wireless 279

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Razor Social

APRIL 12, 2016

Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement. You can import a list of emails, Facebook user IDs, phone numbers or mobile advertiser IDs into Facebook and create an audience based on this. Someone visits your ‘buy now’ page but doesn’t buy.

Facebook 71

Facebook API Mobile List 71

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz. Susan Beebe.

Tools 277

Tools Tips Marketing Social Media 277

Devumi

SEPTEMBER 24, 2014

This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it. A contest in a magazine will only have so finite a reach, the number of people who buy it, while Twitter’s reach is to all 645,000,000 of them ! iPHONE 5C Contest! RULES: 1.

Twitter 92

Twitter How To Hashtag Types 92

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

FEBRUARY 11, 2010

After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. These Web-based “apps&# can then be bookmarked on the iphone and run like a normal iphone app. Also, $0.30 You know what’s not a good idea? This is a big deal.

Social Media 113

Social Media Strategy Apple iPhone 113

Jon Loomer

FEBRUARY 1, 2016

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. You can create an evergreen campaign that will last as long as the campaign is relevant.

Examples 113

Examples Campaign Facebook Newsletter 113

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. They set the trends for the industry.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B Marketing SEO 245

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

More people were reached using one advert or one advertising channel. The only effective feedback mechanism was the free market: people choose to buy something else, if the option existed. On eBay you give feedback as vote of trust for others to see and seek positive for your sellers you’re buying from.

Social Media 105

Social Media Marketing Digg MySpace 105

Stay N' Alive

SEPTEMBER 13, 2010

Never has the advertiser or brand had so many options as they do now on Facebook to target demographic, interested parties, that you can now actually track whether they’ve been to your physical location! What happens when Facebook enables Push notifications on the iPhone in the future for Venue owners? Just a thought.).

Strategy 111

Strategy API Facebook Foursquare 111

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. j Jason Baer Thanks Francine.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. In my opinion, this is the difference between good or great.

Social Media 120

Social Media Content Analysis Sports 120

Laurel Papworth

SEPTEMBER 21, 2010

The savvy Public Relations social media advocate is planning campaigns based around our mates, not celebrity Twitterati/Bloggerati, as we go through this societal shift, no? Will you go to a restaurant recommended by the guys at work, or do you check Urban Spoon on your iPhone.

Influencer 85

Influencer Digg Social Networking Communities 85

Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# Meanwhile, Twitter just buys more servers, gets more investment, and encourages robots. The impact it has had on the world is awe-inspiring to me. Aloha, Share/Bookmark Thanks for reading!

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

MARCH 1, 2009

I would have liked to point this campaign to my San Francisco friends, who also happen to be active web users, who themselves have a large “following&# via blogs, social networks, Twitter, et al. As it is, there are too many “last century&# flags on this campaign, so instead, I am using it as a learning opportunity.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128

The Realtime Report

DECEMBER 18, 2018

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. Despite this, when reviewing digital campaigns many marketers still default to using a computer. I will use social media to engage, not just to post. So, what can be done?

Marketing 89

Marketing Metrics Privacy Mobile 89

ProBlogger

SEPTEMBER 5, 2016

On dPS we offer sponsorships to advertisers who want to work directly with our audience. On ProBlogger we have done a handful of sponsorship campaigns with companies like Meet Edgar and 99designs. We don ’ t tend to do big campaigns like we do on Digital Photography School. Sponsorships . They ’ re both ebooks.

Adsense 20

Adsense eBook Affiliate marketing Eventful 20

Ignite Social Media

FEBRUARY 2, 2023

Ignite Social Media launched in 2007, just a few months before the first iPhone came out. Chrysler had just launched their Imported from Detroit campaign, had just paid Eminem millions of dollars to drive around Detroit in a Chrysler, was trying to build the reputation of Detroit as quality automakers, and then this tweet came out.

Influencer 85

Influencer Social Media Hubspot Travel 85

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Like Sonn… [link] [link] jaybaer O Jay Baer (via iPhone) [link] jaybaer Jay Baer (via iPhone) [link] Paula Hersey Match Tactics to Your Social Media Goal RT @inspiredmag: Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Pixlee

OCTOBER 12, 2020

For most, seeing negative reviews about a product is a strong reason to decide against buying it. Plus, these can be used in promo campaigns to show authenticity. And, of course, whenever a new iPhone render gets leaked, the internet goes insane. Essentially, this is free advertising.

UGC 52

UGC Content Upcoming Automotive 52

Social Media Marketing

OCTOBER 3, 2012

The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie. The content is there to make people feel good and to give them something that they'd be eager to share.

Content 168

Content Crowdsourcing Construction Meme 168

Viper Chill

AUGUST 1, 2013

.” I had originally announced that I was going to use Google Adwords for this campaign and I was going to promote two websites I already run. Being on Stack That Money however also convinced me to give Facebook advertising a try as well. For an un-optimised campaign, I paid $7.74 Goodbye Google, Hello Facebook.

Case Study 90

Case Study Study Adwords Campaign 90

Later

AUGUST 11, 2019

If you haven’t started to plan your holiday ecommerce campaigns yet, now’s the time — the holiday season is just around the corner! . Step #1: Review Last Year’s Holiday Campaign. Was your 2018 holiday campaign successful? Step #2: Make a Plan for this Year’s Holiday Ecommerce Campaign. billion in 2017.

Social Media 56

Social Media Strategy How To Campaign 56

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist. with any other Social media campaign,if the content or the product’s not strong theres no pint in taking up the campaign Reply Daniele Rossi February 7, 2008 at 11:22 am I use ester-c when I feel a cold coming on.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. If your business is already on the social web, you will need something to help you improve on your campaigns. You will be able to gather enough data from your own campaigns to help you improve your online marketing.

Questions 277

Questions Social Media How To Postrank 277

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. Social media can be seen as a tool for a marketer, but not a static one like an advertisement. It just depends on the needs of the client.

Social Media 163

Social Media Marketing Consultant Communities 163