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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

The person watching the video also needs to convert on your advertising objective within 24 hours. In this scenario, Sharon signing up for yoga class the next day would be attributed to the campaign as an Engaged-view conversion. Let’s simplify this. Meta’s documentation specifically mentions “skippable” videos.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. First of all, it’s easy to buy followers and costs as little as $10 for a thousand. They still don’t.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). With an expected U.S. digital ad spend of $951.8

Campaign 101
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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. This tool also allows a buyer to plan and book campaigns in advance in a sequenced way. An Ideal Use Case for Brands.

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The Absolute Guide to B2B Advertising on Quora

Oktopost

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are three types of ads you can buy: text ads, image ads, and promoted answers. What Types of Campaigns Can I Run?

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How to foolproof your Facebook advertising strategy

Sprout Social

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. The biggest benefit of Facebook ads is the ability to target specific people who are most likely to buy.