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What is Earned Media?

Sherrilynne Starkie

In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It’s not advertising. Using PR coverage in paid media campaigns exposes new audiences to the powerful endorsement of mainstream media stories. What is Earned Media? Why is Earned Media Important?

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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

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10 metrics to track influencer marketing success in 2024

Sprout Social

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Large Media Buying Strategy. We had the privilege of winning this award last year and hope to retain the title of best large media buying strategy.

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Ignite Social Media Receives Audience Honors at Shorty Awards

Ignite Social Media

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Large Media Buying Strategy. Our work with Discover Boating gave us the Audience Honor for the Large Media Buying category.

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Get Inspired And Go Shopping with French Connection's Youtique.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Diesel Kicks Ass With New Campaign! With a new social media implementation, French Connection aims specifically on making it easy and amusing for their customers to buy their clothes. Here is another great use of some of these elements.

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