Mindjumpers

JULY 1, 2010

2) The buying cycle People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting online.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

SEPTEMBER 7, 2010

2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name. Your profiles and updates must align with the values and uses of each social platform, but still maintain a common theme throughout. Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Social Media 247

Social Media Tips Marketing URL 247

Mindjumpers

JULY 30, 2010

If someone doubts about buying a product or service and we can offer him or her good advice, based on our personal experience, knowing that they will be happy with what we advised them to buy, we are rewarded with gratitude and a positive sense of self-esteem. It’s about the pure joy when someone appreciates what we do.

Marketing 251

Marketing Nielsen Forums Groups 251

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. Since, almost more than half of the internet users are using twitter so it can also market their products and services through ad campaigns in twitter.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. They set the trends for the industry.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

More people were reached using one advert or one advertising channel. The only effective feedback mechanism was the free market: people choose to buy something else, if the option existed. On eBay you give feedback as vote of trust for others to see and seek positive for your sellers you’re buying from.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. Im Jay Baer.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Social Media Strategery

DECEMBER 24, 2009

advertisement for children to call Santa misprinted the telephone number. This year, we developed and implemented their social media campaign, including all of the social media engagement described above as well. It all started back in 1955 after a Colorado Springs-based Sears Roebuck & Co. The Whole. : Heroes At the Gov 2.0

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on.

Compete 115

Compete Conference Organization Social CRM 115

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. j Jason Baer Thanks Francine.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. Im Jay Baer.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. “The mainstream gaming market will always be native. Im Jay Baer.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? In my opinion, this is the difference between good or great. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. I bought a dozen pair, found shoes-vip website selling shoes best, where I can buy cheap Nike Shox Shoes , and is still original. here suggest to you if you want to buy genuine nike shox shoes you can buy from nike shoes Web site! Every search.

Marketing 123

Marketing Conference Social CRM Social Media 123

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. The Whole. : Heroes At the Gov 2.0

Education 135

Education Social Media Gov 2.0 Class 135

Mindjumpers

OCTOBER 6, 2010

They use them to prepare their buying journey, listening to their peers, actively seeking advice and reading what other people think about your business, brand, products and services. Because deep down you know they increasingly inform themselves and call the shots in interactions with businesses and in their buying journey.

Social Media 243

Social Media Tools Marketing Forums 243

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. Some just buy. Others buy AND influence other customers [link] @jaybaer [link] Josh Gordon Not all customers are created equal.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? Isn't that where promotional campaigns serve a purpose? link] Sarah Z.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Mindjumpers

SEPTEMBER 10, 2010

Add that and about 200,000 unique readers a month and it’s a fact that a positive review from this girl is something an advertising budget cannot buy. When Burberry created their ‘ Art of The Trench ’ campaign – an online gallery of people wearing trench coats – they had their costumers in mind.

Fashion 251

Fashion Industry Social Media Blogger 251

Justin Levy

JUNE 23, 2010

I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. Buy Facebook Marketing!

Facebook 259

Facebook Marketing Privacy Class 259

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. so to carve it out is sensible. Eventually, no. Im Jay Baer.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MARCH 4, 2010

effective social media campaigns that left no question of their effectiveness. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. JeffBullas.com How to measure social media. Like the rest of social media can be of great value to your small business in many ways if you know [.] Im Jay Baer.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? You often are buying in part because of the service and personnel of the company in question. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it.

FAQ 137

FAQ Content Consultant Social Media 137

Mindjumpers

JULY 12, 2010

We also know that it’s mostly friends and family members who play an important role in the information gathering and even purchasing decision stages of the customer buying journey. Finally, we know that there is a shift from selling to buying and the buying journey is increasingly happening online.

Influencer 216

Influencer Forums Reputation Blogger 216

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. How many businesses had to redo their in-store print advertising so people would “Like&# them instead of “Become a fan?&#

Social Media 133

Social Media Strategy Curation Privacy 133

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we create a killer social media campaign that will get noticed?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 19, 2010

It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. It's very easy to forget that Social Media and email can work together. Great post, as usual. link] jaybaer Excellent point.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Thanks for sharing. Im Jay Baer.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning. Im Jay Baer.

Social Media 117

Social Media Strategy Social CRM Company 117

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. Billable hours and reporting is not everything.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139