Social Media Strategery

MARCH 1, 2018

In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. The worst scenario is when a reporter is interested in a story but is only willing to run it if you buy ad space, too. Why wouldn’t they?

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

APRIL 23, 2012

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

DECEMBER 24, 2009

advertisement for children to call Santa misprinted the telephone number. This year, we developed and implemented their social media campaign, including all of the social media engagement described above as well. It all started back in 1955 after a Colorado Springs-based Sears Roebuck & Co. Heroes At the Gov 2.0

Gov 2.0 81

Gov 2.0 Social Media Web 2.0 Wiki 81

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Heroes At the Gov 2.0

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. Billable hours and reporting is not everything.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139