Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. native campaigns yield higher views, site traffic, and social engagement.
Small Business Mavericks
FEBRUARY 20, 2015
One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Without a strong social presence on the particular network, the advertising may not be as effective.
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Small Business Mavericks
JANUARY 6, 2014
Whether you are setting up a landing page for a social media campaign, a paid advertising campaign, or organic SEO, you need to make sure its No. Why should anyone buy from you? If you are selling a product, tell them to buy and give them a way to do it. 1 priority is converting visitors to sales.
Small Business Mavericks
MARCH 20, 2012
Small business owners often feel a little overwhelmed when it comes to advertising online. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. They are cheap for a reason – they are no good. Keywords relate to relevance.
Small Business Mavericks
JUNE 5, 2014
Are they prepared for questions on current promotions and campaigns? You will profit more from a loyal customer who keeps making small purchases and tells their friends about your business than you will from one customer who buys the most expensive item once but never comes back because the experience annoyed them. It’s huge!
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