Josh S Peters

DECEMBER 29, 2010

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging?

Social Media 201

Social Media Campaign Buy Advertising 201

Josh S Peters

DECEMBER 29, 2010

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging?

Social Media 187

Social Media Campaign Buy Advertising 187

Josh S Peters

JANUARY 9, 2013

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. They aim to inform with the hope to make sales.

Social Media 188

Social Media Reputation SEO Engineering 188

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JANUARY 21, 2013

Anything you own, or at least have direct control over without having to pay an advertising or distribution fee, is considered owned. Often called “buzz” or “viral” it’s really just good old fashioned WOM (Word Of Mouth) and is often the result of well run paid and owned campaigns / channels.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178