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Dave Fleet

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

APRIL 5, 2012

But I’m going to take a leap of faith and hypothesize that the chances of someone responding with “okay, I’m buying whatever terrificness you’re selling,” are slim to none. Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority.

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Health Care Advertising Posterous Sample 370
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Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. Side point – this may be leading to an erosion of broader trust in social networks ). Secondly, this exacerbates the tension around shrinking budgets and the focus on nimbleness.

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Mobile Trends Loyalty Compete 105
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