Buzz Marketing for Technology

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Take for instance the example of TV. How important is real-time data?

Marketing 235
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. They integrate in-store purchase data to customize online experiences.

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Social Branded Applications – build it once and leverage on several social networks

Buzz Marketing for Technology

This is a massive distribution channel for any brand but still Because Social Network ad impressions are worthless – the old model of buying impressions is like shouting at consumers – you buy ads to “get in front of them” and “give them a message” – but that's not going to work in a “social “ world by definition!

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Redefining the Role of the CMO

Buzz Marketing for Technology

Nick – My role was to guide us thought a crisis time where we launched a 10M ad campaign to stem redemptions and customer defections – now our customer numbers are up, revenue are up, retention is up – CMO role is about acting when the chips are down! The Apprentice integrated campaign mentioned Kodak 4.4

CPA 100
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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

ROI 272
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Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. As the advertising landscape continues to fracture into hyper-segments, both opportunities and dead ends increase. As the advertising landscape continues to fracture into hyper-segments, both opportunities and dead ends increase.