There is NO Passive Marketing with Social!
Buzz Marketing for Technology
MAY 16, 2012
In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Take for instance the example of TV. How important is real-time data?
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