Waxing UnLyrical

JUNE 10, 2015

Who Will Buy What You Are Selling? One important clue to your target audience is who currently buys your products, or reads your online materials. You should also know a great deal about their motivations, interests, and buying habits. Image: damedeeso/ThinkStock. Who would use this kind of product? Why are they using it?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

MAY 4, 2011

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To I don’t buy the doom and gloom declaring the end of TweetDeck. Much like Twitter’s native mobile apps, you’ll begin seeing advertising in all forms of TweetDeck; or you’ll be able to purchase an ad-free version of it.

Tweetdeck 205

Tweetdeck HootSuite Flickr Reputation 205

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. How far is too far with humor?

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

OCTOBER 28, 2016

On how agencies and consultants can optimize content for profitability: A3-1: Understand what content attracts audiences vs. what content CONVERTS them to buying. LISTEN #measurepr. They may often be different. A3 Content should be multi-purpose, easily chunked for delivery across platforms.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

AUGUST 19, 2015

Advertising Value Equivalency (AVE). In the Dictionary of Measurement and Evaluation , an AVE is defined as a “discredited output score that suggests an equivalent cost of buying space devoted to editorial content.”. The Meltwater and TVEyes report makes the leap to place a monetary value on the earned media, in this case $76 million.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

APRIL 9, 2012

There is a banner ad for audible.com with a picture of Steve Jobs trying to get me to buy his book. sees a tweet about my book and buys a copy for her sister, who loves mysteries, and sends her a Kindle version. I see ads “not by facebook.” ” They are all over my Timeline. I will not!

Facebook 206

Facebook Virtual World Exercises Flickr 206

Waxing UnLyrical

FEBRUARY 5, 2011

Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products? Feinberg says the most effective Super Bowl commercials are connected to a range of social media, other advertisements and promotions. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Class Postrank Comments Tourism 124

Waxing UnLyrical

OCTOBER 17, 2019

Unlike online advertising or organic search, where you know what content people clicked and what they did on your site afterward, traffic from PR activities is much harder to identify and track. Hopefully, this guide has shown you how to demonstrate the success of your PR campaigns without having to buy yet another piece of software.

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Metrics Analytics Google Press Release 173

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. You cannot opt out of your activity being turned into advertisements. You read that right.

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Class Facebook Privacy Public Domain 268

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. These are “pay to play” arrangements: buy a ticket, you’re eligible to win.

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179