Visually SM

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Traditional advertising is still powerful, but it is based on what a company intends to transmit. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. Discount coupons are a good example once they are attractive and make brand advocates keep buying.

Company 130
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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Brands must take care to serve up contextual messages that aren’t exclusively geared toward impulse buys. The directive is simple: Visit us to try these delicious new dishes.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Brands must take care to serve up contextual messages that aren’t exclusively geared toward impulse buys. The directive is simple: Visit us to try these delicious new dishes.

Team 100
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7 Questions Marketers Should Ask About Native Content

Visually SM

With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. Action-oriented (buy, download). Sponsored Content.

Questions 100