Social Media Strategery
MARCH 1, 2018
In exchange, all we ask is you provide us with a list of partners we can contact to see if they’re interested in purchasing advertising in the issue. The worst scenario is when a reporter is interested in a story but is only willing to run it if you buy ad space, too. Why wouldn’t they?
Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Strategery
MAY 11, 2012
Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! It has really changed the way I think about business, branding, public relations, and advertising. It's been said often, but it bears repeating: People don't buy brands. They join them.
Social Media Strategery
OCTOBER 3, 2018
It became another place for brands to push out advertising. Unilever recently said it will no longer work with influencers who buy followers or use bots. Social media” became less social. Other things happened: Conversations gave way to content. Social media got integrated into IT, with complex usage permissions.
Social Media Strategery
NOVEMBER 24, 2014
As publishers get better and better at integrating native advertising both effectively and ethically, the PR pro’s old standby – “earned coverage has a lot more credibility paid media” – starts to erode. Public Relations brunner future marketing native advertising pr public relations'
Social Media Strategery
APRIL 23, 2012
PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.
Social Media Strategery
JUNE 1, 2013
They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Why do you think Best Buy employees frequent online electronics forums or car brands actively participate on top auto blogs?
Expert insights. Personalized for you.
63 
Let's personalize your content