Sherrilynne Starkie

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Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Certification requires advanced competency in the following: Facebook Certified Buying Professional. Selecting and using Facebook advertising objectives.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

I first heard of Advertising Value Equivalency (AVE) very early in my agency career, way back in the 90s. More often than not, clients didn’t buy it. More often than not, clients didn’t buy it. First of all, it’s easy to buy followers and costs as little as $10 for a thousand. They still don’t.

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What is Earned Media?

Sherrilynne Starkie

It’s not advertising. Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. And, it provides broad exposure to large mainstream media audiences. Sometimes known as publicity, earned media is just that. Why is Earned Media Important?

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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. Adwords certification demonstrates basic and advanced proficiency in online advertising. Facebook Blueprint certification demonstrates advanced knowledge of advertising buying and planning and Twitter Flight School demonstrates mastery over Twitter advertising campaigns.

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Zuck’s facts about Facebook

Sherrilynne Starkie

Customers stop buying. “You have control over what information we use to show you ads, and you can block any advertiser from reaching you.” He says that Facebook gathers user data for operations and security, and users decide if it can be used for advertising. The media are reporting on it. Share prices fall.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. Most of Pinterest’s content is business related as users share products they might be interested in buying some day. New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. Mar 26, 2018.

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The wine blogger kerfuffle

Sherrilynne Starkie

She admitted that she does ask wine producers to buy a monthly subscription to her website, but maintains that this does not guarantee that their wines will be reviewed or that any reviews will be positive. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?

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