Mindjumpers

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The New Beauty Consumers

Mindjumpers

The new generation of consumers aren’t necessarily moved by traditional advertising. They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. Let’s look at some beauty consumer stats*, shall we?

Buy 100
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Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions. Advertisers would then have to flag the content as inappropriate in order to not having it featured. Also, for Facebook it is an effective way to monetize the platform.

Facebook 254
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Inbound Marketing Is Rising [Infographic]

Mindjumpers

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers.

Web 2.0 227
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Integrated Marketing: Communicating One Big Idea

Mindjumpers

I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising. This changes the way we consume information, decide what to buy and experience brands.

Marketing 198
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Get Inspired And Go Shopping with French Connection's Youtique.

Mindjumpers

With a new social media implementation, French Connection aims specifically on making it easy and amusing for their customers to buy their clothes. You get advise on how to wear the different garments and you just have to click on the garment to buy it. Here is another great use of some of these elements. It’s a video shop on YouTube.

Fashion 187
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Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. Advertising is Cheap, Resources and Production Costs Aren’t. The advertising you might be buying into, yes, that does only cost you less than $5-10 in total. Social media is not cheap.

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Trends in 2015: Ready for the next big thing?

Mindjumpers

Vlogging – this is becoming an increasingly common advertising channel, but we have only seen the beginning of it. Social Shopping – 2015 will probably make you consider adding social “buy buttons”.

Trends 100