Josh S Peters

DECEMBER 29, 2010

Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Have you ever seen someone say “Wow, look at that social media campaign.

Social Media 201

Social Media Campaign Buy Advertising 201

Josh S Peters

DECEMBER 29, 2010

Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it&# messaging? Have you ever seen someone say “Wow, look at that social media campaign.

Social Media 187

Social Media Campaign Buy Advertising 187

Josh S Peters

JANUARY 28, 2011

The new marketing mix can contain any combination of SEO, PPC, Social Media, PR, Branding, UX/UI Design, Email Marketing, Affiliate Marketing, and Media Buys / Online Advertising with new niche’s opening up all the time. The traditional marketing mix has been changed forever with the addition of the internet.

Marketing 138

Marketing Affiliate marketing SEO Social Media 138

Josh S Peters

FEBRUARY 22, 2013

Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Josh S Peters

JANUARY 9, 2013

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. They aim to inform with the hope to make sales.

Social Media 188

Social Media Reputation SEO Engineering 188

Josh S Peters

SEPTEMBER 18, 2009

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

JANUARY 21, 2013

Anything you own, or at least have direct control over without having to pay an advertising or distribution fee, is considered owned. Paid social media options are very flexible and have a lot of applications, but does not include buying useless fans and followers just to inflate numbers. Owned is a channel / platform you control.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178