Jeff Esposito

SEPTEMBER 3, 2013

We all love advertisements. Many will make us laugh, smile or want to buy something. Here are some that come from yesteryear and are ones that you’d never see in today’s advertising world… Marketing Advertising vintage advertising'

Advertising 47

Advertising Buy Marketing 47

Jeff Esposito

OCTOBER 18, 2013

There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign. Influencers: Who influences their product buying decisions? How do their buying decisions relate to your company? But they serve a very different purpose than buyer personas.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JANUARY 5, 2012

Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees.

Library 30

Library News Social CRM Policies 30

Jeff Esposito

NOVEMBER 23, 2010

This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application. To me, a company gets a major fail sticker when they can’t come through with their offer advertised on a network or if everyone in the store is clueless.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

JANUARY 8, 2014

But many lost track that we were buying from George Jung , Walter White or Tony Montoya and got hooked on the freemium model – Yes, that community that you built on Facebook is just rented real estate and your company does not own the user or their data. The answer is No.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 6, 2010

Dictionary.com defines it as –noun a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell). When I buy something if the salesman is too pushy or not too attentive, I tune them out. Not sure what a soft sell is?

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

AUGUST 23, 2013

According to Sales Force Marketing , social publishing is the most effective online platform for advertising. Although a Twitter post has a limit of 140-character, advertisers can add a link to a website, flash images and generate short video previews. 140-Character Free and Effective Marketing.

Hotels 39

Hotels Sports Trends Statistics 39