Idaconcpts

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The Advantage of Static HTML Links over Temporary Links

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Unlike traditional temporary text link placement that charge a monthly fee for placement, static HTML links work in the best interest of online advertisers and webmasters. Evolution of Link-Based Advertising. This way advertisers are guaranteed a quality inventory that will positively contribute to their SEO growth.

SEO 132
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The Power of Location Based Ads in Mobile Technology

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Location based advertising is a relatively new phenomenon that has started to grow by leaps and bounds with the emergence of the smartphone. This has the potential to help advertisers make the most of their limited ad budgets, and reach people right where they are. Potential Issues. Fixing the Problems.

Mobile 133
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Time Spent Online Matches Time Spent Watching TV

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Small wonder, it turns out, that projections forecast internet advertising will outstrip print advertising for the first time ever in 2011. Borrell Associates is “forecasting a moderate increase in overall ad spending for 2011, but continued strong growth for online advertising, including mobile.”.

Survey 132
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3 Tips for Taking Your Small Publishing Business to the Next Level

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They know about your media kit and service, they have booked campaigns in the past, and they continue to advertise with you. Or one of your major income source which is selling advertising inventory. The customers that you already have are one of your most valuable resources.

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3 Trends in the Daily Deal Industry

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eMarketer reported in July 2011, that 82% of merchants that advertised a deal with Groupon, were unhappy with the level of repeat business their Groupon promotion brought in, and nearly as many said Groupon users were more price-sensitive than the average customer. He observes that this has created a jolt to the ecosystem.

Industry 133
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3 Trust-Building Factors That Improve Sales and Boost Profits

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If the website looks low-quality – with ugly flashing advertisements, overload of Google Adsense and a cheap looking template – a visitor will instantly assume that whatever they are selling is also likely to be junk. No advertisement overloads, no content segmented with textual ads and a clean, crisp graphical interface.

Adsense 132
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Is the Hype around QR Codes Overblown?

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Once again, the primary problems are lack of knowledge and lack of public buy-in. About author: Sandy writes on behalf of SARAD, a South African-based media and advertising directory. . So, what are marketers to do? They should play to their strengths. And they should tackle only one new technology at a time.

comScore 135