Firebelly

JULY 16, 2012

Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs.

Yammer 183

Yammer Social Media Social Enterprise Microsoft 183

Firebelly

MAY 11, 2015

I’m not talking about via legitimate advertising methods, I’m talking about the “buy 10,000 followers for $10″ approach. Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run.

Social Media 100

Social Media Marketing Community building Analysis 100

Firebelly

OCTOBER 1, 2012

After its disastrous debut as a public company in May, the social networking giant has come under increasing pressure from investors not just to squeeze more advertising dollars from its nearly 1 billion users but to find new ways of making money. Facebook Gifts: Give Your Friend a Real Teddy Bear or Cupcake.

Social Networking 161

Social Networking Mobile Buy Advertising 161

Firebelly

JULY 2, 2012

Facebook Advertising Plans Can Be Cost-Effective, Reach More People Than Traditional Means. If you’re smart, there are ways to reach more people through Facebook (and get them to buy your product) for cheaper than traditional methods. Experts who contributed to the “Facebook Ads: Can They Promote More Than Likes?”

Conference 186

Conference Marketing Banking Analysis 186

Firebelly

JUNE 16, 2011

The power of word-of-mouth is greater than it has been since the dawn of the advertising age. It advertises $5.99 You need to buy a baby stroller. So how are we doing that now? You go to the wine bar on the corner. lunch specials. It’s not glowing and it’s not scathing. It’s pretty real. You read the reviews.

Foursquare 191

Foursquare Review Loyalty System 191

Firebelly

JUNE 15, 2015

I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy! Learn more.

Instagram 100

Instagram iPad iPhone Buy 100

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100