Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? billion to advertise on social networking sites this year. In 2011, its global presence is something multinational advertisers can’t ignore.”. I don’t know.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

OCTOBER 13, 2011

Traffic equates to advertising which equates to dollars. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Organic search in a nutshell. Most producers of content are in the business of driving traffic.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

OCTOBER 27, 2011

Does giving stuff away for free make you eventually buy stuff? I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options. Consumers snap up free stuff because it’s free. But does free work ?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Comcast said it would buy NBC. The following is the guest post by Paul Gillin: As we head into the second decade of the new millennium, it’s amazing to think how much has changed in such a short time. In January, 2000, few people had heard of Google. Big media brands dominated the Web.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

NOVEMBER 9, 2012

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. You don’t know this but you are really driving the train.

Mobile 237

Mobile Retail Smart Phone Training 237