Dave Fleet

APRIL 5, 2012

But I’m going to take a leap of faith and hypothesize that the chances of someone responding with “okay, I’m buying whatever terrificness you’re selling,” are slim to none. Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority.

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

DECEMBER 2, 2010

The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. Again, is this bad?

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

FEBRUARY 7, 2011

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Johanna Blakley talks about the demographic profiling used by traditional media and the advertising industry, and how online communities and social media may bring an end not only to false demographic targeting but also to gender stereotypes in mainstream media.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 16, 2016

They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. Side point – this may be leading to an erosion of broader trust in social networks ). Secondly, this exacerbates the tension around shrinking budgets and the focus on nimbleness.

Mobile 105

Mobile Trends Compete Loyalty 105