Buzz Marketing for Technology

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The Future of Advertising is one word.

Buzz Marketing for Technology

By using a clever call to action on the ads featured in The Apprentice, ads that said something to the effect of - register to be one of the first few able to buy this car (not register to win). Ok, then the only advertising will be within the TV shows themselves - hence product placement or contextual.

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. Take for instance the example of TV. How important is real-time data?

Marketing 235
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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Advertising Behavioral Targeting Buying Cycle Content Marketing Customer Experience Data Analytics Innovation Interactive Marketing Lead Generation Optimization Strategy Best Practices innovation' Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Marketing 100
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Micro Targeting your Online Media

Buzz Marketing for Technology

You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Insurance 213
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279
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Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

I got a chance a few years back to be the Global Director of Integrated Marketing for BearingPoint where I had all 3 forms of media under me – Paid advertising and sponsorships (like our sponsorship of Phil Mickelson and the PGA), plus Earned media (both traditional and social) and our Owned media (meaning our interactive and email lists).

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Interactive Advertising Bureau (IAB), 46 percent of online Hispanics over the age of 18 regularly shop online, compared to just 43 percent of general market online users. According to the U.S.

Mobile 225