It’s often a confusing decision for marketers to make, and the right choice depends on what brands want. However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite an increased focus by brands on the mobile Web and excitement about the improvements promised by HTML5). Nielsen on U.S. Mobile apps or mobile Web?

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. Nielsen BuzzMetrics. Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Vocus.