Jon Loomer

SEPTEMBER 15, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. Learn More About the Facebook Pixel. Want to master the Facebook pixel?

Advertising 202

Advertising How To Facebook Consultant 202

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Actions Your Brand Will Need to Take. How Reporting and Attribution Will Be Effected.

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

MAY 8, 2023

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. Let me provide an example… Meta created Reach optimization for bigger budgets to help improve brand awareness.

Advertising 174

Advertising Skills Campaign Video 174

Jon Loomer

SEPTEMBER 14, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. Learn More About the Facebook Pixel. Want to master the Facebook pixel?

Advertising 147

Advertising How To Facebook Consultant 147

Pam Moore

OCTOBER 29, 2017

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad? Guidelines for lead advertising.

Policies 167

Policies Advertising Facebook Guidelines 167

Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

Advertising 165

Advertising Real Estate Cost API 165

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 105

Advertising Social Media Strategy Tools 105

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes.

Brands 184

Brands Facebook Metrics FAQ 184

Jon Loomer

JULY 5, 2023

If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. Ecommerce brands with a deep catalog of products with varying prices and a higher ads budget may be the best fit for this approach.

Advertising 166

Advertising Strategy Cost CPA 166

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn.

Advertising 60

Advertising Social Media Brands CPM 60

Social Media Today

APRIL 12, 2019

Facebook has updated its Brand Safety tools in order to help businesses ensure their ads don't appear alongside potentially offensive content.

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Advertising Brands Facebook Tools 165

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. You get confused when you logon to Facebook ad manager.

Advertising 165

Advertising Facebook ROI Training 165

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Today

SEPTEMBER 14, 2020

Facebook is adding some new brand safety tools for video advertisers, including topic exclusions and 'publisher allow' lists.

Video 215

Video Brands Facebook Advertising 215

Ignite Social Media

JUNE 30, 2020

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). Of course, this is a highly personalized decision for each brand to make based on a wide array of factors.

Brands 117

Brands Facebook Advertising Policies 117

Jon Loomer

NOVEMBER 15, 2022

As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. In particular, will Facebook ads CPM costs increase? So, what will happen this year?

CPM 188

CPM Cost Facebook Advertising 188

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads.

Advertising 166

Advertising How To Facebook ROI 166

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post? What’s a social ad?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Are there fewer advertisers?

CPM 197

CPM Facebook Sample Samples 197

Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Facebook and Instagram. Twitter has advertising restrictions that are easy to follow. However, each platform has its own rules.

Social Networking 155

Social Networking Advertising List Reddit 155

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center.

Advertising 121

Advertising Facebook CPM Committee 121

Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Opportunities for Brands. How It Works.

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Groups Groups Tools Brands 172

Pam Moore

JULY 1, 2016

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad? Guidelines for lead advertising.

Policies 167

Policies Advertising Guidelines Facebook 167

Mindjumpers

NOVEMBER 17, 2014

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? How to structure glocal communication on Social Media.

Advertising 230

Advertising Facebook How To Guidelines 230

Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. As a result, the process of creating a campaign has become increasingly complex and confusing, particularly for newer advertisers. Facebook has said that nothing will actually change.

Campaign 206

Campaign Facebook Advertising Overview 206

Social Media Today

FEBRUARY 1, 2021

Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.

Feed 209

Feed Feedly News Advertising 209

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

Advertising 142

Advertising Resources Social Media Instagram 142

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. LinkedIn Dynamic Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. Look, if you’re an e-comm brand, this is your time of the year. How will you be treating this period of advertising?

CPM 189

CPM Discount Facebook Advertising 189

Ignite Social Media

JULY 10, 2020

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7 th , one of the key boycott dates, all is not sunny in Menlo Park. Where to Invest Social Ad Budgets. Their ad platform has also improved over the years.

Brands 176

Brands Facebook LinkedIn Influencer 176

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

Jon Loomer

NOVEMBER 21, 2022

” You’ll probably get this message… When you move forward, you’ll see this… Here, you’d indicate who is the brand and who is the agency. This is preferred since you’ll hopefully also get a history of prior advertising for that client. One day, you won’t advertise for them anymore.

Facebook 195

Facebook Policies Advertising Course 195

Jon Loomer

MARCH 17, 2017

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Share the Facebook Pixel. Because I know how some advertisers are.

Advertising 167

Advertising Facebook How To Consultant 167

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. There is definitely not a lack of brands trying to get the attention of their dream customers. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

Advertising 78

Advertising Facebook ROI Template 78

Social Media Today

JANUARY 18, 2019

Facebook's adding new 'brand safety' tools to give advertisers more control over where their ads appear across its Audience Network and in video content.

Advertising 165

Advertising Facebook Video Tools 165

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. The Change.

Facebook 212

Facebook API Advertising Conversation 212

Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? Who is This For?

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Content Facebook Groups Groups 211