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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Zefr and Meta Extend AI-Powered Brand Suitability Solution to Facebook & Instagram Reels

Bill Hartzer

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. You MUST continue to boost and advertise your Facebook content to reach your followers and new targeted audiences. ? Don't Panic.

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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. ” Some have reported having all brand content — other than ads — removed from their main feed. .” I have other opinions.

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TikTok Ads 101: How to get started with TikTok advertising

Sprout Social

And in our previous post on TikTok basics , we explored some of the reasons for the app’s popularity as well as how brands can market on the platform. Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. Types of TikTok ads.

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How to advertise and optimise posts on Facebook

Mindjumpers

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? Is your company considering content amplification on Facebook? The following is a short 3-step guide to how businesses could optimize their amplification efforts on Facebook.