Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. This has been a popular option for brands, advertisers, and agencies lately. Have you started seeing the impact of iOS 14 on your advertising? Let me know in the comments below! Now that Apple has launched iOS 14.5

Advertising 217

Advertising Facebook Aggregator Eventful 217

Social Media Today

NOVEMBER 17, 2023

Disney, Apple, and other big brands are pausing their X ad spend after recent controversial comments by Elon Musk.

Advertising 196

Advertising Apple Comments Brands 196

Sherrilynne Starkie

APRIL 26, 2021

How a Brand can Make a Presence On TikTok. It gives brands authenticity, familiarity and builds trust. In fact, people will enjoy the brand experience more fully through other people’s content. TikTok also offers branded hashtag challenges as an advertising option. Tik Tok for Business. Be On Trend.

Brands 195

Brands Hashtag UGC Aggregator 195

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. million views, 230,000 likes and 787 comments.

Report 107

Report Brands Library Sentiment 107

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 125

Review Brands How To Analysis 125

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

Blogger 389

Blogger Brands Technorati comScore 389

Ignite Social Media

FEBRUARY 3, 2021

Having the ability to comment directly from the News Feed allows increased visibility for your brand by those following your Page and an opportunity for additional proactive engagement. With the removal of Page likes, brands may see a decrease in numbers of those following their page. Removal of Page Likes.

Brands 184

Brands Facebook Metrics FAQ 184

Jon Loomer

JANUARY 24, 2024

If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. Within Advantage+ Audience, the advertiser defines their target audience by detailed targeting and gender.

Advertising 170

Advertising Eventful Campaign Engagement 170

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 125

Brands ROI Authentication UGC 125

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. CPM) compared to brand awareness campaigns ($0.34 An eye-opening 91.6%

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Guest post by Brandon Brown.

B2B 217

B2B Brands LinkedIn Influencer 217

Jon Loomer

MARCH 17, 2017

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Because I know how some advertisers are. Let me know in the comments below!

Advertising 167

Advertising Facebook How To Consultant 167

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. The opposite is that no one knows this brand.

Construction 187

Construction Advertising Industry API 187

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Strategy Facebook How To 110

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Consumer comments have (often far) more weight than paid ads. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. In this article, you will see: What is a brand advocate?

Company 130

Company Brands UGC Reputation 130

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? It allows the tool to scan millions of data points in comments, social posts, reviews, news stories, etc. Add to that, tight budgets and limited manpower.

Brands 84

Brands Sentiment Analysis Marketing 84

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. It means someone likes your post or comment, or found it useful, insightful, helpful, etc.

Reddit 100

Reddit Brands Meme Forums 100

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It expands your reach. It happens every week.

Brands 145

Brands HootSuite Hashtag Instagram 145

Likeable

OCTOBER 14, 2020

That goes for individuals and brands alike, and really for anyone trying to make sense of COVID, Black Lives Matter protests, and a very polarized political landscape in which tremendous numbers of people believe our democracy faces existential threats. . Even far smaller events prompted pauses for some of our brands. All major pauses.

Brands 127

Brands Marketing Message Boards Advertising 127

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. LinkedIn marketing for B2B brands is not rocket science. So let’s start from the beginning.

B2B 130

B2B LinkedIn Strategy Brands 130

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Because organic reach is declining on Instagram and the cost of advertising on social media can add up quickly, promoting content via influencer partnerships provides another option for meeting your marketing goals. Drive sales.

Influencer 142

Influencer Instagram Brands How To 142

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Pixlee

AUGUST 2, 2021

How Can Podcasts Help Your Brand? The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. And the best thing about podcasting is that it works as more than a branding tool.

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 116

Types Instagram Brands Collaboration 116

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. The Brand Story Ad.

Advertising 111

Advertising Campaign Facebook Buy 111

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion. We hope you agree!

Advertising 228

Advertising Facebook Adwords B2B 228

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Brands 96

Brands Collaboration HootSuite Influencer 96

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Advantages for Brand on YouTube.

YouTube 100

YouTube Brands Hubspot Overview 100

The Realtime Report

NOVEMBER 1, 2023

As a newer form of entertainment, one that consistently seeks out innovation, creators are poised for a revolution in engagement tactics powered by blockchain technology and the unique capability Web3 offers them as well as brands and consumers. Take Youtube for example.

Proposal 170

Proposal Metrics YouTube Advertising 170

Jon Loomer

NOVEMBER 15, 2022

As advertisers prepare for the holidays, there’s a bit of anxiety about what to expect. The past few years have been anything but normal, so it’s not easy to predict what advertisers should expect this year. The more advertising dollars in the system, the higher the auction goes. So, what will happen this year?

CPM 187

CPM Cost Facebook Advertising 187

Social Media Strategies Summit

NOVEMBER 14, 2019

These demographics make LinkedIn an enticing and important channel for brands. But given its professional nature, brands need to stay in tune with what their LinkedIn audiences crave. If your brand is considering LinkedIn, your content strategy should be the top priority. 1 General Electric Showcases Their Innovations.

Class 100

Class LinkedIn Brands Microsoft 100

Social Media Strategies Summit

NOVEMBER 30, 2020

And this is the potential that ecommerce brands are capitalizing on. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. Ecommerce brands need to make the most of this opportunity. It allows brands to showcase their products on posts and Stories.

Products 164

Products Instagram Brands How To 164