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Could AT&T kill the iPhone Brand?

Buzz Marketing for Technology

Could Apple’s decision to sell exclusively through AT&T be the very decision that kills there brand? But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. which cost a Best Buy employee his job for posting it. Tags: Advertising Buzz Marketing Innovation Mobile. Hear me out …. Tweet This!

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

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Online Video Is Just As Expensive As TV Advertising

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You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. So, you get targeting, brand awareness and cost savings.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s like having an army of brand ambassadors spreading your message. While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. It’s a very common metric for paid social advertising.

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Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. The iPad was going to save publishing and advertising.

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Smarts Brands Will Create Their Own Digital Products And Services

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Marketing is so much more than advertising. The fact is that marketing dollars don't have to (only) go to advertising. Now - because of digital - all brands have the ability to develop and create real and functional tools for their consumers. Whatever you could buy in the store, you can now shop online. on the cheap.

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Are Brands Ready For The Instagram Economy?

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For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). What if there was a way - a real way - for brands to make money (serious money) on Instagram?