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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

By tracking this information, you can then identify which campaigns are helping to drive engagement and retention, so you can focus your efforts on replicating that success. It is essential to pay attention to the appropriate advertising metrics in order to gain insights into the effectiveness of your B2B marketing initiatives.

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See innovation differently: How social media holds the key to true differentiation

Sprout Social

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Clearly, everyone in my daydream would recognize the brilliance of my innovative thinking and want my idea out in the world right away.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These critical moments are known as the First Moment of Truth (or FMOT), and they determine whether or not all the advertising and promotion marketers have invested will pay off. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT).

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Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. How can you leverage your happy customers and turn them into brand ambassadors? Quick Links.

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The pros and cons of social media

Sprout Social

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. They want to go straight to the content writing, email marketing, social media posting and gaining what they think will be amazing brand awareness, leads and sales.