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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Figure out where your prospective buys are looking, and be there. In early 2013, Google devalued general directory links for search rankings.

Directory 196
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What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Get Advertisers Involved.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. It’s a fact: People buy from people they know, like and trust. Visitors to websites with consumer reviews are more than twice as likely to buy. Find your own voice.

Trends 279
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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too.

Research 265
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How to Create the Best Google My Business Posts

Hootsuite

Pro tip: Hashtags are unnecessary and irrelevant on GMB, but a few on-brand emojis can be a nice touch. Options are varied and depend on your post type, but all the standards are represented: Learn More, Order Online, Buy Now, etc. In Hootsuite’s App Directory, install Google My Business. Call-to-action. Update posts.

Google 145
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Do You Have a Digital Business Card? (Register for.tel for free.

Almost Savvy

Register for.tel for free) Posted by Irene Koehler in Branding , Business , Career , Networking , Tips on February 23, 2010 | 47 responses We all want to be found more easily online when our friends, potential clients and employers Google us. I encourage you to look at the features of each type of directory listing. What is.tel?

Directory 223