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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

It’s like having an army of brand ambassadors spreading your message. While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. It’s a very common metric for paid social advertising.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. With an expected U.S.

Campaign 101
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Turning Facebook Analytics Into Action

Jon Loomer

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated.

Analytics 167
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? Is your brand and site optimized? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Which reminds us: never buy followers. In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. Trust us. ) In reality, these can be vanity metrics.

Metrics 107
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11 Types of Marketing Strategies

Socialized

Most customers are always excited to share their brands with the rest of the world. When a new product is launched, customers have to be given a reason to dream and buy it. It takes place on social platforms like Facebook which help build brand awareness as well build stronger relationships with customers through interaction.

Types 100
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Measuring Customer Experience for B2B Marketers

Oktopost

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What makes your CX stand out?

B2B 101