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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

Strategy 226
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An Introduction to Social Media for Business

Sprout Social

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Paid Media: Buying Attention at Bargain Basement Prices. And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.)

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. Brands have to actually put in the work now to see results because the gold rush has ended. But that point was inevitable, no?

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How are agencies and brands successfully integrating owned, earned and paid media efforts? Search Critical in Brand-Building Strategies by eMarketer.

SEO 192
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool. It's obviously brand new and has a ways to go but in its basic form it kills for getting a quick snapshot of what's being said. link] Todd Randolph great way for brands to monitor facebook!

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101 Marketing Tools and Technology Tips for 2017

Razor Social

They are there for their community and make them feel appreciated and connected to a brand on a more personal level. A warm audience is an audience that is already familiar with your brand. For example, if a subscriber visits your product page but doesn’t buy it, that would be a good time to generate an email.

Tools 40