Webbiquity SMM

SEPTEMBER 9, 2013

” The Tutorspree blog offers another possible answer: Google is intentionally de-emphasizing organic results (free clicks) in favor of search advertising results (for which it gets paid). Figure out where your prospective buys are looking, and be there. How to Get Your Traffic Back.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JUNE 17, 2014

He astutely notes that personas are often created as isolated individuals, with the connections between the different stakeholders who make up the B2B customer buying team left unexplored and unaddressed. New Study Shows That Most B2B Marketing is Talking Past Customer s by Ideas@Work.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. Buyers thwarted from using these tools at work (e.g.,

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Think of marketing as the hub. They circle simultaneously.”. Keep the vision top-of-mind, and make sure it’s being communicated at every meeting, even if it’s in a small way.”

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Link Counts.

Metrics 195

Metrics Marketing Class ROI 195

Webbiquity SMM

APRIL 11, 2011

GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

GoDaddy CEO Bob Parsons may have injured his company’s brand by posting a video of a recent elephant hunt in Zimbabwe. Then again, controversy hasn’t hurt the GoDaddy brand in the past. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Contextual Advertising Gone Wild – 20 Examples by Pedro Laboy. ** 5 Stars. Advertising & PR.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. 9 Tips For Building, Branding and Maximizing Your Profile And Exposure on LinkedIn by Stephanie Frasco.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. For example, poor customer service?

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 15, 2013

But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!) what are the secrets to Facebook advertising success? Your followers are more interested than most consumers in news about your products and brand. Is it becoming uncool?

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 25, 2015

Yet while 95% of B2B marketers have created corporate social media accounts, half are still not active on social media on a regular basis. • Don’t rely too much on advertising. Search ads are effective for capturing immediate demand and display ads are useful for brand awareness. Biznology ). B2B PR Sense Blog ). TechCrunch ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

MARCH 15, 2016

Image credit: Association of National Advertisers. ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” 45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Stratabeat ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Don’t let your social media presence crush your brand’s future by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. Add PR and online advertising to the mix, and it gets really awkward without that model. ” • Content isn’t just the job of marketing and PR. .

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JANUARY 10, 2011

3 reasons your brand doesn’t have more Facebook fans by iMedia Connection. As more brands jump on the Facebook bandwagon, it’s getting more challenging to stand out from the pack. Branding & Engagement, pt. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Facebook Skeptics.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

MARCH 26, 2012

David Erickson reports on recent research showing that “48% (of searchers) are likely to click if a brand shows up multiple times within a set of search results.” What Wins In Google Universal Search? But the truth of course is that SEO and SMO are both important and need to be practiced as part of a WPO strategy.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

APRIL 23, 2013

While the study focused on Europe, its findings are more broadly applicable, such as that “87% of…buyers look for advice before buying…The first source when doing so: Web searches. The process starts with understanding your prospects’ buying cycle and creating content for the top, middle and bottom of the sales funnel.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. social media, PR, advertising) that support that activity. Much has been written about content marketing from the delivery side.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 13, 2015

Michael Brenner examines findings from Adobe regarding the top social networks for business in the view of CMOs, based on their value for SEO, brand awareness, customer communication, and traffic generation. Social networks are in business and want you to be successful in your advertising”), and Deb Weinstein. What do you think?

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

MARCH 3, 2015

How can brands and individuals make their tweets stand out? a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.”

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. And yet…54% of brands don’t have an onsite, dedicated content director. NewsCred ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 7, 2017

Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently. I love it.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

AUGUST 5, 2013

While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Social media…to engage or to advertise? Thought Reach ). Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

DECEMBER 10, 2019

Yet too many marketers and brands go about social media marketing the wrong way. They assign it to junior employees, not understanding the brand impact. Without a solid strategy and, it’s difficult to grow your brand following, generate engagement, or accomplish other objectives on social media. Increase brand awareness.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How are agencies and brands successfully integrating owned, earned and paid media efforts? Search Critical in Brand-Building Strategies by eMarketer.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 8, 2014

On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands.

Facebook 223

Facebook Marketing B2B Advertising 223