The Realtime Report

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58% of Social Media Users Don’t Ever Plan on Buying Influencer-Promoted Products

The Realtime Report

Plan on Buying Influencer-Promoted Products. Brands must strive to connect with influencers that genuinely align with their products to achieve a successful partnership. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.

Buy 91
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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

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Automotive Brands Stay Ahead of The Super Bowl Advertising Game

The Realtime Report

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? In fact, the percentage of high influencer followers (consumers with more than 1,000 followers) for these brands increased 14.8

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#ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram

The Realtime Report

Chirpify’s new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads. With the addition of TV to the #actiontag line-up, brands now have access to prime-time audiences. What do you think – are you ready to buy through a hashtag?

Buy 164
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing. Multicultural marketing involves segmenting an audience based on race, culture, or ethnicity and media planning and buying for that segment. Nike’s “Until We All Win” is one example.

Retail 178
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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Google makes its own social ads, with a twist – Google+ debuts ‘+Post’ ads; brand posts on the social network are turned into ads, which will run on sites (but not on Google+ itself) that use Google’s “massive” ad network (AllThingsD). and… Apple?!

Apple 149