Small Business Mavericks

article thumbnail

New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement.

article thumbnail

Are You Willing To Pay For Tweets?

Small Business Mavericks

Cynthia’s post goes a step further and ponders the affect that FTC advertising disclosures have on these types of activities. It will all come down to the wording, and whether or not a normal person would consider that tweet or like a recommendation to buy. It’s a valid point. If they would, then disclosure is a must.

article thumbnail

Pins to Purchases: Using Pinterest for Your Business

Small Business Mavericks

As simple as it sounds, it is an extremely powerful tool to brand your business, large or small, and even drive sales. When a user pins your item to a board, it essentially acts as a virtual reminder of “buy this later.”. This is the easiest way to begin to drive traffic to your site and spread your products’ reach over the Internet.