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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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Reservation Buying Type Replaces Reach and Frequency

Jon Loomer

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? The default selection is Auction, which is what advertisers will use 99% of the time.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

did TikTok really make me buy it?). This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

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Best Practices for Brands Doing Paid Social Media Advertising in 2023

Ignite Social Media

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. No problem.

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

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Why You Should Buy Real Instagram Followers

Social Media Marketing

Having a massive following on Instagram can boost your account, something you can do when you buy real Instagram followers. If your follower count is high, you can quickly get paid by working with different brands and advertisers. With that said, it can be tempting to buy real Instagram followers to boost your account.

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