Reservation Buying Type Replaces Reach and Frequency
Jon Loomer
OCTOBER 9, 2023
Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? The default selection is Auction, which is what advertisers will use 99% of the time.
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