Mindjumpers

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Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

Facebook 254
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Inbound Marketing Is Rising [Infographic]

Mindjumpers

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Tweet Marketing has come a long way.

Web 2.0 227
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Integrated Marketing: Communicating One Big Idea

Mindjumpers

I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising. This changes the way we consume information, decide what to buy and experience brands. So how do you as brand ensure this experience? How do you succeed?

Marketing 198
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The New Beauty Consumers

Mindjumpers

The new generation of consumers aren’t necessarily moved by traditional advertising. They look to social media and their online peers for the newest trends, product reviews and inspiration on what to buy. That’s a lot women who like to buy products from the comfort of their own couch (or office chair, or seat on the morning commute).

Buy 100
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Why Social Media is not a Cheaper Alternative > $5 [part I]

Mindjumpers

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. A social strategy that is planned and well thought through is one that unifies a brand’s understanding and experience of who and what it is and is experienced in the exact same way by customers.

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Trends in 2015: Ready for the next big thing?

Mindjumpers

Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind. Being a global brand wanting to practice local Community Management is easier said than done. Social is Local.

Trends 100
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How Social Media Reflects Human Behaviour

Mindjumpers

We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. How to buy into this behaviour as a brand. As a brand, it is important to understand these forces of dynamics in order to give your consumers what they are looking for.