Jeff Esposito

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The Importance of Company Personas in Social Media

Jeff Esposito

Doug and Flo act as characters that allow customers to relate to the brand on a fun new level. There is also a third kind of persona that is often frowned upon but if done correctly has the ability to create a strong interactive advertising campaign. Influencers: Who influences their product buying decisions?

Company 40
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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right?

Meme 54
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Selling Soft, Willy Loman

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. When I buy something if the salesman is too pushy or not too attentive, I tune them out.