Dave Fleet

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

But I’m going to take a leap of faith and hypothesize that the chances of someone responding with “okay, I’m buying whatever terrificness you’re selling,” are slim to none. Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

If brands pay for placement, they have different expectations to when they just pitch for coverage. It’s not a black-and-white situation in reality – mainstream media is now adopting more of a pay-for-play model – however, brands do get control over key messages within those stories. That changes the expectations.

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Reflections on the changing digital agency environment

Dave Fleet

The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands. Social media is quickly pushing brands in the “media” direction and away from “social” – the thing that attracted many people to want to connect with companies in the first place.

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