yMarketingMatters

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Effective Strategies for Marketing Your Brand on Facebook

yMarketingMatters

Although your business and brand are synonymous with one another in many aspects, you have to realize that they’re two separate entities when you break them down. In terms of brand recognition and acceptance, you should focus on ONE word more than any other: ENGAGEMENT. Facebook Marketing Strategies to Build Your Business and Brand.

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. You MUST continue to boost and advertise your Facebook content to reach your followers and new targeted audiences. ? SHORT VERSION}.

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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! Paid content can include: Native advertising on Facebook/Instagram, Sponsorships, Ad Networks, Influencer marketplaces and networks, paid search, remarketing.

Content 147
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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! Paid content can include: Native advertising on Facebook/Instagram, Sponsorships, Ad Networks, Influencer marketplaces and networks, paid search, remarketing.

Content 130
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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. However if you are trying to build a relationship with customers, build brand loyalty or measure purchase intent, you should pay attention to Engagement metrics. Include images that connects to your consumer.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. Social Media Advertising. Set aside a budget in your 2014 plan for social media advertising. It must be ignited by advertising dollars. It must be ignited by advertising dollars.

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Social Media Updates: May

yMarketingMatters

It’s awesome because live video removes the barriers between brand and customer, allowing you to put a face to the company and to speak directly and casually to them, whether you are offering thought leadership, or insights into your solutions. Instagram offers a range of new advertising tools to make the most of your campaigns.