Social Media Strategery

APRIL 23, 2012

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Your brand isn't determined by what you say you are, but by what you actually do. " Smart organizations are realizing that marketing and advertising can only take them so far. About getting media coverage.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

JUNE 1, 2013

They like/follow/subscribe to brands in social media…if there’s a deal involved. They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Go where they are.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

DECEMBER 7, 2011

I can no longer be the man behind the curtain, ghostwriting messages and press releases while I hide behind my brand or organization. I will take responsibility for my strategies and tactics. Regardless of my age , I will recognize that keeping up with and understanding technology is now a job requirement.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

NOVEMBER 9, 2012

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. We talked about branding, TV commercials, media tours, and social media. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair.

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Skills Project Press Release Wireless 120

Social Media Strategery

MARCH 11, 2012

While I'm at C-K, I'll continue to blog here about social media, PR, advertising, and branding as well as my experiences in the PR industry – I hope you'll continue to read and engage with me here. Ultimately though, I'm think I'm most excited for the start of something new.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them. Pages are great for brands to push out information.

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Education Class Groups Groups 130

Social Media Strategery

OCTOBER 12, 2008

In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. Brands historically promoted network involvement through advertising into social portals – that is now starting to change. those similarities, the road ahead for Gov 2.0 The scope [.]

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

DECEMBER 5, 2020

As we look ahead to a post-pandemic world, it’s tempting to think brands and organizations will remember this and maintain this emphasis on corporate communications. History tells us otherwise. The pendulum will swing back toward those sexy consumer marketing programs yet again. Commit to those ideas, and sell them. Anyone can do that.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

JANUARY 21, 2010

From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. It just felt appropriate to separate the brands and content. I hope we can help change that. They’re different communities.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

FEBRUARY 22, 2015

Since the original “Cluetrain” came out, we’ve watched the journalism industry crumble, allowed social media to be taken over by marketers, and seen the rise of native advertising. It’s do or die time for PR. Maybe these 31 clues will help kickstart your brain and get you thinking bigger.

Press Release 50

Press Release Metrics Authentication Proposal 50

Social Media Strategery

JUNE 13, 2016

Content marketing used to represent the new era of marketing – a less offensive, less intrusive, and more useful way of advertising. Brands realized that interrupting what their customers were doing only to shout at them with CTAs were getting their ads blocked and fast-forwarded with increasing regularity. search it out.

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Content Film Data Feed 50

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. There is a big win for the agency when real problems or situations are talked about and an entire agency is able to react and answer based on the handful of evangelists that manage their brand.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

AUGUST 8, 2010

Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet. Train and educate them. And call them evangelists. Think multi-cultural).

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MARCH 29, 2015

According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

MAY 27, 2012

I would expect that the online profile of someone trying to get hired by an advertising agency to be VERY different from the profile of someone trying to get hired by a government consulting firm. The best personal brand is the one that best reflects who you actually are, not some contrived image that you want people to think you are.

Social Media 111

Social Media Consultant LinkedIn Sports 111