Small Business Mavericks

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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement.

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How To Advertise Online For Your Small Business

Small Business Mavericks

In the business world, advertising is everything when it comes to keeping a business going. Yes, large corporate companies advertise all the time and spend large amounts of money to do so. That does not mean you should ignore advertising altogether. Advancing technology is where advertising lies right now. Far from it.

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Offline Advertising For An Online Business

Small Business Mavericks

Any business, whether it is a physical location or just a website, you need to advertise everywhere you can. Online advertising is a great way to advertise. The traditional ways of advertising can be increased by adding your website to the ad, whether it is newspaper, radio or television.

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PPC As Branding

Small Business Mavericks

They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? Being the top spender in your market segment may mean that you lose money on your advertising.

Brands 93
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Video Branding, YouTube Style

Small Business Mavericks

Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. You bet it would.

YouTube 93
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The Difference Between Branding And Logos

Small Business Mavericks

Many tend to think that branding and logos are one in the same. Branding encompasses so much more than just your logo. Logos are a part of branding to the extent your customers recognize who you are by seeing the logo. But branding is actually who and what your company is about in all things. It is and it isn’t.

Brands 105
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Why Not Blog Marketing?

Small Business Mavericks

Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. I think blogging can be more effective than online advertising at a much less expensive cost, but that’s just me. It seems that neither marketers no ad agencies have increased their value on blog content since 2009.

Marketing 164