Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN. Leave a Reply Click here to cancel reply.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

SEPTEMBER 20, 2010

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Similar Posts: Can an Unknown Brand Become Word of Mouth? – Relate it to the specific needs of your target audience.

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Organization Tools Brands CSR 245

Mindjumpers

JULY 26, 2010

» Can an Unknown Brand Become Word of Mouth? In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? Can a brand become word of mouth within days? But one thing is clear – the company achieved the goal of brand awareness.

Brands 208

Brands Disqus YouTube Campaign 208

Mindjumpers

FEBRUARY 15, 2012

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh.

Engagement 174

Engagement Vimeo Brands Tumblr 174

Mindjumpers

FEBRUARY 10, 2015

From a brand perspective you want to be relatable as well as recognizable to the receivers. At Mindjumpers we have been producing branded content on a daily basis since our early days. Similar Posts: How to advertise and optimise posts on Facebook. How to structure glocal communication on Social Media.

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Publishing Content Brands Guidelines 100

Mindjumpers

NOVEMBER 7, 2014

Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. Rob Garner outlines key considerations for all aspects in building a digital brand in the social world, and introduces tons of tools and tasks for you to try out and implement.

SEO 252

SEO Engineering Communities Advertising 252

Mindjumpers

MAY 26, 2016

It’s no wonder that advertisers want a bite of it. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Advertising Features.

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Authentication SMS Influencer Advertising 0

Mindjumpers

FEBRUARY 28, 2014

These past two weeks saw the release of two adrenaline themed ads, and a funny note is they both came from two well-known beverage brands. Rule number one; we never mention the brand name! In both examples the brand’s presence remains unveiled until the very last minute. Brands Rocking Instagram.

Social Media 221

Social Media Advertising Trends Brands 221

Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

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Facebook Sentiment Advertising Feed 254

Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Advertising Brands Content Marketing Report Research/Study The Social Newsroom 2013 content marketing digital agency Jonas Klit Nielsen Operations real-time Skyword' > Download the full report here.

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Report Nielsen Overview Compete 244

Mindjumpers

SEPTEMBER 24, 2012

I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising. This changes the way we consume information, decide what to buy and experience brands. So how do you as brand ensure this experience? How do you succeed?

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Marketing Advertising Policies Activities 198

Mindjumpers

MAY 26, 2016

It’s no wonder that advertisers want a bite of it. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Advertising Features.

Authentication 100

Authentication SMS Influencer Advertising 100

Mindjumpers

JULY 22, 2011

Companies put a lot of stress on creating good advertisements, conducting great market research, sales strategy as well as a good online campaigns, but what can help all these things to work better, is if customers look at brand as credible and they have faith in it. Companies’ Use of Content Marketing Is On the Rise [infographic].

Privacy 243

Privacy Reputation Advertising Social Media 243

Mindjumpers

MAY 4, 2011

Tweet Written by Tehneyat who works with social media for the advertising agency Wunderman in London, United Kingdom. A social strategy that is planned and well thought through is one that unifies a brand’s understanding and experience of who and what it is and is experienced in the exact same way by customers.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

DECEMBER 6, 2013

What does it mean for brands? To reach your fans, Facebook urges marketeers to resort to advertising to promote messages more broadly. Yes, marketeers need to think more on having an advertising budget for Facebook to amplify content, which is of course highly beneficial to Facebook’s business model. Especially on mobile.

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Feed Feedly News Meme 222

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Monitoring social platforms and online conversations reveals what is being talked about right now, enabling a brand to spot hot topics and issues as they happen. News and Social Monitoring.

Trends 178

Trends Sports News Social Media 178

Mindjumpers

FEBRUARY 6, 2013

The lights of the New Orleans Superdome have been turned off and it is time to go through the many analyses of both game plans and advertising money spent. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. Picking The Right Social Platform For Your Brand.

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Statistics Analysis Groups Groups 227

Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. So, here is an excerpt about the new Facebook Timeline for brands. How Will Timeline Work on Facebook Pages?

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Guidelines Facebook Policies Price 273

Mindjumpers

FEBRUARY 3, 2011

Tweet Super Bowl is no longer just a sports event, but also an event where all the great brands advertise to get the attention of the viewers during the event. On the site people can see how the different brands are doing real time from monitoring Twitter and measuring people’s opinions.

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Radian6 Sentiment Sports Eventful 237

Mindjumpers

JANUARY 9, 2015

Some global brands can now proudly state that they are able to have a global strategic direction alongside with a flexible structure to adapt to local context – the majority however are still lacking behind. Being a global brand wanting to practice local Community Management is easier said than done. Social is Local.

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Trends Case Study Communities Class 100

Mindjumpers

MAY 18, 2016

Having said this, many brands have already tried to embrace the change by posting associated content. This year’s privacy concern involves the Belgian police warning consumers that Facebook is curating data through Reactions on how to advertise to them. In Need of Wow’s.

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Facebook Privacy Curation Engagement 162

Mindjumpers

NOVEMBER 5, 2012

However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Superfans drive brand loyalty and engagement. Brands don’t just have fans – they also have Superfans. times more likes and 1.8

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. A challenge for global brands.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

JULY 11, 2012

We react when we see pictures of people, but we distance ourselves from stock photos because they are associated with advertising and spam. Fans engage with brand pages to express themselves. Facebook is the place where users can get under the skin of the brand. Strengthen your brand identity. Know your target group.

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Engagement Facebook How To Upcoming 273

Mindjumpers

NOVEMBER 3, 2011

First different forms of advertisements, a boom of billboards and innovative television commercials and now with integration of social media and web 2.0, Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Tweet Marketing has come a long way.

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Web 2.0 Marketing Survey ROI 227

Mindjumpers

OCTOBER 4, 2010

Posted by Marlene Friis Oct 4th, 2010 Tweet When a company wants to brand itself in a competitive market, it is a crucial element to be different. If not, it is too easy to drown among other campaigns and not receive any attention to your brand. It really shows how much effort Diesel has put into the project to maintain their brand.

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Campaign Disqus Policies Fashion 230

Mindjumpers

JULY 6, 2012

Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard.

Features 220

Features Policies Mobile Module 220

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JULY 6, 2012

Obviously, this also brought along changes for brand pages, such as having to adjust to the new Timeline design by creating new profile pictures, cover photos, tab images etc. In a previous post on our blog , we have listed some of the important guidelines for brands to follow in this regard.

Features 205

Features Policies Mobile Module 205

Mindjumpers

NOVEMBER 2, 2012

We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. How to buy into this behaviour as a brand. As a brand, it is important to understand these forces of dynamics in order to give your consumers what they are looking for. on their platforms.

Social Media 266

Social Media Groups Groups Google 266

Mindjumpers

JUNE 8, 2012

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. To quickly reach as many people as possible, the brand made Facebook the hub of its marketing efforts for the initiative. Identify Your Brand’s Social Kernel. How Brands Use Pinterest. The challenge.

CSR 237

CSR Small Business Case Study Communities 237

Mindjumpers

OCTOBER 15, 2010

Twitter’s new CEO Dick Costolo is working on a self-service ad tool, which will allow smaller businesses to advertise on the site on a smaller scale, letting them take advantage of targeting different possibilities such as location and through location based services. Twitter’s Current Trends. The Upcoming Trends.

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Twitter Trends Case Study Open Source 184

Mindjumpers

MARCH 23, 2016

What This Means for Brands. From a brand perspective, it is unquestionably going to become more complicated to market on Instagram. There are many visual-based brands that invest a great deal of money into Instagram to be able to reach a specific audience or age group. So how will it affect their livelihood?

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Feed Feedly Instagram News 100

Mindjumpers

AUGUST 23, 2018

Although this reality can be worrying it’s not doom and gloom for brands and marketeers. Search data provides an unprecedented opportunity to understand what is really going on in our consumers heads and how we can ensure our brands and products are the answer.

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Focus Group Curation Data Survey 100

Mindjumpers

MAY 25, 2011

Also, it is of course also really good advertising for Facebook in general :-) In the end of the infographic, we are shown in a humorous manner just how easy it is to act as a social human being with Facebook in our lives and how we would make it, if we didn’t have it. The State of Brands on Facebook [infographic].

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Facebook Course Advertising Google 272

Mindjumpers

DECEMBER 8, 2017

The new generation of consumers aren’t necessarily moved by traditional advertising. With a strategy rooted in clear KPIs, we create engaging content linking your products to your brand purpose. Want to know more about your brand’s potential on social media? Let’s look at some beauty consumer stats*, shall we?

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Buy Instagram Study Trends 100

Mindjumpers

SEPTEMBER 19, 2011

Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. Take a look at the infographic and do tell us which approach your brand follows: Infographic by MDG Advertising. Thus, the calculation of ROI on social media gets calculated accordingly.

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ROI Social Media How To Campaign 264